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Head of Demand Generation

Company: EduMe
Location: Stratford
Posted on: April 10, 2021

Job Description:

We're looking for someone with demonstrable, successful experience in SaaS demand generation at scale to join us as our Head of Demand Generation. This individual will own and manage all lead generation activities at EduMe, therefore we are looking for a positive, collaborate individual who has owned this function before.
As a company, we're currently a team of around 35, with our first hire recently made in California. Our growth in the US is key to our success as a business, and you will be one of our first US hires. Our Marketing team currently comprises a Content Marketing Manager, Digital Marketing Manager, Content Specialist and our Head of Marketing based in London. With Marketing being a key business growth function, the team's culture is rooted in working towards shared goals and seizing on any opportunity where growth potential is seen.
As a result of continued growth, market-demand and need, we closed our Series A funding in July 2020. We're already working with the likes of Uber, Deliveroo, and GoPuff and we're just getting started. This is a brilliant opportunity to join a rapidly scaling start-up at a key stage in its expansion. You'll be able to establish yourself as a critical part of our growth, to input ideas, have the freedom to act on your instincts, and to make your mark on EduMe.
What you'll do

  • Create, manage and execute on a range of lead generation programs to drive inbound revenue.
  • Understand our product, brand and customer profile to optimize campaigns to ultimately deliver greater SQL conversions.
  • Fully own our ABM and enterprise lead generation programs and exceed targets.
  • Create and own early funnel leads and converting them to SAL through highly effective nurturing programs.
  • Track campaign ROI and influence the allocation of marketing spend based on past performance
  • Work with and support our Digital Marketing Manager on converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Work with and support our Content team by recommending content to maximise campaign effectiveness.
  • Work closely with our Sales team to understand needs and requirements to boost opportunity creation
  • Implement new processes and technology to continuously improve our demand generation operations
  • Establish and optimise scalable processes that ensure best practices in campaign and lead management, e.g., SaaS growth best practices
  • Own and manage our webinar & events programs
    What we're looking for
    • A proven track record of owning and exceeding a substantial lead commit number at scale
    • A wealth of experience in B2B and enterprise demand generation where you've either led, or been on track to lead, this function before
    • A growth mindset with results-driven approach to work (testing, measuring, iterating)
    • Extensive knowledge of successful marketing nurturing programs
    • A start-up background (ideally SaaS)
    • Excellent experience with HubSpot
    • Implemented successful lead generation programs
    • Worked on inbound and outbound programs
      What we will offer you
      • 25 days of paid leave a year, with the option to carry 5 days over
      • Inclusion in the company share option plan - you're a part of the success!
      • Flexible working to support you, your life, and those around you. This is supported by a generous budget to set up your home working environment for comfort and success
      • We offer every employee the chance to spend a month working from anywhere, every year
      • Mental heath support through Spill
      • A generous annual Personal Health budget to spend on what's most important - your mental and physical health
      • When in the office, you can enjoy optional weekly yoga sessions and a fortnightly visit from a massage therapist
      • 16 weeks fully paid parental leave for primary carers and 6 weeks fully paid for secondary carers
      • A generous annual Personal Learning and Education budget. We actively encourage our people to take time out of their working week to focus on personal professional development
        You can find more information about life at EduMe on our careers page
        Diversity, Equity and Inclusion at EduMe
        EduMe is an equal opportunity employer. As a company we are committed to the unlearning of unconscious bias, diversity and inclusion long-term, which will remain a key focus of ours as we scale. We welcome all applicants, regardless of religion, ethnicity, nationality, disability status, sex, sexual orientation, gender identity, family or parental status (and any other status protected by applicable law). We aim to be transparent in our efforts to become a thriving, diverse and inclusive place to work, and you can find the continuous action we're taking to achieve this via our careers page.
        EduMe is committed to providing reasonable adjustments for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please contact us at

Keywords: EduMe, Visalia , Head of Demand Generation, Other , Stratford, California

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