Vice President Marketing
Company: tonies USA
Location: Stratford
Posted on: May 15, 2022
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Job Description:
Join the tonies-- Family We---re tonies--, makers of the
Toniebox, an award-winning, screen-free audio system designed for
little listeners ages three and up. We believe childhood should be
a time filled with curiosity, wonder, and imagination --- not spent
staring at screens. Through audio stories and songs, the Toniebox
offers a safe and playful way for children to experience the magic
of narrative long before they can read the words on a page. With
millions of Tonieboxes sold worldwide, we---re redefining storytime
and offering families a better option when it comes to the
entertainment they offer their kids. Our story is just getting
started, and in 2021 we were proudly named one of Fast Company's
World's Most Innovative Companies. Our team is growing fast with
triple-digit growth rates, and we are looking for exceptional
talent to join our amazing remote team in the US. Sound like you?
Let---s talk. We are looking for an experienced VP of Marketing to
scale tonies-- in North America dramatically. You will oversee all
marketing activities and further develop our marketing strategy and
vision in the US. We count on you to lead and build out a team of
enthusiastic omnichannel marketing professionals to support our
growth strategy. Responsibilities Build and lead a highly efficient
team of marketing professionals across multiple disciplines
Conceptualize and implement the marketing strategy and plans across
all distribution channels, including working closely with our sales
channels to develop pricing strategies to maximize sales and market
share Identify scaled marketing methods to land key messages and
drive adoption of tonies Prioritize and manage marketing budgets
across channels Develop and cultivate cross-functional
relationships with teams across tonies as well as external partners
Deliver "moments that matter" for tonies through cross-functional
leadership Design and coordinate promotional campaigns, PR, and
other marketing efforts across channels (digital, press, etc.)
Produce ideas for promotional events or activities with our retail
partners and organize them efficiently Become the organization's
agent towards external marketing partners and build a solid network
of strategic partnerships Requirements 15 years of relevant
marketing experience Experience activating Marketing at scale
through and with sales teams and partners Track record of
increasing responsibility and getting maximum leverage from
existing resources, and building strategic capabilities
Demonstrated ability to develop narratives, command a room, and
engage diverse audiences. Proven experience recruiting, developing,
inspiring, and leading diverse and high-performing geographically
distributed marketing teams BA or BS degree in Marketing, Business
or related field If this job is interesting to you, please email
usajobstonies.com with a short description of "What is your
favorite consumer electronic brand for kids in the market and why?"
(250 words)
Keywords: tonies USA, Visalia , Vice President Marketing, Executive , Stratford, California
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here to apply!
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