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Vice President Marketing

Company: tonies USA
Location: Stratford
Posted on: May 15, 2022

Job Description:

Join the tonies-- Family We---re tonies--, makers of the Toniebox, an award-winning, screen-free audio system designed for little listeners ages three and up. We believe childhood should be a time filled with curiosity, wonder, and imagination --- not spent staring at screens. Through audio stories and songs, the Toniebox offers a safe and playful way for children to experience the magic of narrative long before they can read the words on a page. With millions of Tonieboxes sold worldwide, we---re redefining storytime and offering families a better option when it comes to the entertainment they offer their kids. Our story is just getting started, and in 2021 we were proudly named one of Fast Company's World's Most Innovative Companies. Our team is growing fast with triple-digit growth rates, and we are looking for exceptional talent to join our amazing remote team in the US. Sound like you? Let---s talk. We are looking for an experienced VP of Marketing to scale tonies-- in North America dramatically. You will oversee all marketing activities and further develop our marketing strategy and vision in the US. We count on you to lead and build out a team of enthusiastic omnichannel marketing professionals to support our growth strategy. Responsibilities Build and lead a highly efficient team of marketing professionals across multiple disciplines Conceptualize and implement the marketing strategy and plans across all distribution channels, including working closely with our sales channels to develop pricing strategies to maximize sales and market share Identify scaled marketing methods to land key messages and drive adoption of tonies Prioritize and manage marketing budgets across channels Develop and cultivate cross-functional relationships with teams across tonies as well as external partners Deliver "moments that matter" for tonies through cross-functional leadership Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.) Produce ideas for promotional events or activities with our retail partners and organize them efficiently Become the organization's agent towards external marketing partners and build a solid network of strategic partnerships Requirements 15 years of relevant marketing experience Experience activating Marketing at scale through and with sales teams and partners Track record of increasing responsibility and getting maximum leverage from existing resources, and building strategic capabilities Demonstrated ability to develop narratives, command a room, and engage diverse audiences. Proven experience recruiting, developing, inspiring, and leading diverse and high-performing geographically distributed marketing teams BA or BS degree in Marketing, Business or related field If this job is interesting to you, please email with a short description of "What is your favorite consumer electronic brand for kids in the market and why?" (250 words)

Keywords: tonies USA, Visalia , Vice President Marketing, Executive , Stratford, California

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