Director of Marketing

Company: PracticePilot
Location: Stratford
Posted on: January 15, 2022

Job Description:

PracticePilot provides a law practice and legal case management software-as-a-service (SaaS) application that enables law firms to simplify management and accelerate growth. By addressing the unique needs of law firms to track and manage matters, events, deadlines, timekeeping, expenses, and contacts, we allow firms to eliminate errors, meet deadlines, and collect fees faster.

We are seeking a Director of Marketing to build and manage outbound and digital marketing campaigns.

Responsibilities:
Develop marketing demand generation strategies targeting specific persona, industry sub-segments, and markets
Manage the creative and digital marketing resources to generate leads and revenue using Google Ads, LinkedIn, Facebook, other digital marketing and automation tools
Drive web traffic and customer acquisition for a SaaS application
Manage the content development for the website, campaigns, events, and sales enablement
Manage PR and corporate communications
Track and manage a marketing budget with a clear and tangible ROI. Prioritize spending based on on ROI and business goals.

Skills:
Experience running successful integrated marketing campaigns for SaaS solutions at scale. The person should have strong leadership, writing, and communication skills. Ideally, the person has experience within the LegalTech industry.

The person should have experience with: Hubspot, Zapier, Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, etc.

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