Director of Marketing
Posted on: January 15, 2022
PracticePilot provides a law practice and legal case management
software-as-a-service (SaaS) application that enables law firms to
simplify management and accelerate growth. By addressing the unique
needs of law firms to track and manage matters, events, deadlines,
timekeeping, expenses, and contacts, we allow firms to eliminate
errors, meet deadlines, and collect fees faster.
We are seeking a Director of Marketing to build and manage outbound
and digital marketing campaigns.
Develop marketing demand generation strategies targeting specific
persona, industry sub-segments, and markets
Manage the creative and digital marketing resources to generate
leads and revenue using Google Ads, LinkedIn, Facebook, other
digital marketing and automation tools
Drive web traffic and customer acquisition for a SaaS
Manage the content development for the website, campaigns, events,
and sales enablement
Manage PR and corporate communications
Track and manage a marketing budget with a clear and tangible ROI.
Prioritize spending based on on ROI and business goals.
Experience running successful integrated marketing campaigns for
SaaS solutions at scale. The person should have strong leadership,
writing, and communication skills. Ideally, the person has
experience within the LegalTech industry.
The person should have experience with: Hubspot, Zapier, Google
Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, etc.
Keywords: PracticePilot, Visalia , Director of Marketing, Executive , Stratford, California
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