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Senior Content Marketing Manager

Company: Lob
Location: Stratford
Posted on: January 10, 2022

Job Description:

Lob was built by technical co-founders with a vision to make the world programmable.
We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by the most reputable investors in tech, and we are rapidly growing our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings.

As a proud Pledge 1% company, we're committed to leveraging our product, partnerships, and people to drive positive social impact through , and are on a mission to make direct mail more sustainable.

We offer remote working opportunities in AZ, CA, CO, DC, GA, IL, MA, MD, MI, MN, NC, NV, NY, OR, PA, TX, UT, and WA. You can also work onsite at our San Francisco headquarters.

If you are looking for a progressive, fun-spirited, and mentally stimulating environment, come join us at Lob!

As the Senior Content Marketing Manager, you'll---
Work with the director of content to build and execute a content and social strategy with engaging and relevant content for customers and prospects
Analyze and report on content performance across the funnel
Own the Lob blog, including ideation, cadence, proofreading, editing, publishing
Write and manage content production including blog articles, case studies, ebooks, video, infographics, and a variety of other content types
Write for humans, optimize for SEO
Involvement in execution around our content management system
Be the subject matter expert for across-the-funnel messaging as pertains to buyer personas and content, and articulate the vision and strategy in a consumable format
Close partnership with internal teams to drive consistency of our content across the website, blog, and our paid campaigns; Partner closely with demand gen, engineering, product marketing, social, editorial, partnerships,, and PR on the development and execution of campaigns
Supervise multiple internal and external resources, vendors, agencies, and freelancers in the development of assets and campaign activations
Have an eye for design and love working with our design team to bring ideas to life

What Will You Bring To This Role---
Strong communication, presentation skills, and positive team collaboration
Technically capable, excellent communicator, with an emphasis on process, workflows, and operationalizing content production
Strong, demonstrated passion for writing and storytelling
3-5+ years in content marketing, product marketing, or a similar role
Understand the role of content and copy within marketing campaigns, product marketing, organic social, and corporate messaging
Demonstrated experience in enabling marketing optimization through content
Experience using project management tools for content collaboration
Able to use CMS to format, publish, and edit content in a variety of formats
Able to express a creative vision for a written piece and collaborate with designers and developers to see a piece of content through to completion
Ability to manage multiple projects at the same time in a fast-paced environment
Superb project management abilities
Ability to own and execute with a freelance contract budget as needed
Ability to manage multiple agencies and freelancers to execute world-class content, at-scale and on deadline

We're not just building a platform to make the world programmable. We're also designing a great place to work , and a ground floor opportunity as an early member of the Lob team; you'll directly shape the direction of our company.

Health benefits for you and your dependent(s)
Medical Flexible Spending Accounts (FSA)
Unlimited vacation policy
Wellness program (includes monthly stipend or free Barry's Bootcamp classes!)
Paid parental leave
Paid volunteer time off to support the organizations you care most about
Commuter & Parking benefits (includes monthly stipend) for those based out of our San Francisco office
Free lunch, snacks and dinner when working at our San Francisco office
Dog-friendly San Francisco office
Allowance for in-person team meetings (all flights and accommodations covered) for those not based out of our San Francisco office
Home-office setup and phone/internet stipend for those not based out of our San Francisco office

Our commitment to diversity
Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco's Fair Chance Ordinance .

Keywords: Lob, Visalia , Senior Content Marketing Manager, Executive , Stratford, California

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