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Marketing Manager

Company: ParentPowered Public Benefit Corporation
Location: Stratford
Posted on: February 20, 2021

Job Description:

NOTE: Your application will not be considered if you do not submit a complete application. Please make sure you've carefully read the "How to Apply" section at the bottom before submitting your application. We want to talk with you!Position SummaryParentPowered is looking for a flexible and versatile marketer who will be a major contributor to the growth of our inbound sales channels.Marketing manager responsibilities include creating and managing marketing content, managing inbound opportunity data, and engaging the early learning community through social media and other channels.To be successful in this role, you should have hands-on experience with email and content marketing systems, customer relationship management (CRM) systems, strong writing skills, and be able to turn creative ideas into effective marketing projects.Ultimately, you will help us grow by establishing our place as a thought leader and top-shelf brand via a wide range of online and offline marketing channels. As a growing organization, we expect your role to grow and evolve, too. We are looking for a marketing-minded individual who is excited to contribute their insights and energy to help us succeed.About ParentPoweredThe mission of ParentPowered is to create easy-to-use tools for great parenting to improve the lives of all children, regardless of economic means. Our first product, Ready4K, is an evidence-based family engagement curriculum delivered via text message. Each week, parents receive fun facts, easy tips, and messages of encouragement to help them support their children's cognitive and social and emotional development. Ready4K's research- and standards-based text messages build on existing family routines to ensure that the activities are easy to implement - like pointing out the letters on shampoo bottles during bath time and naming their sounds, counting the number of steps as you walk to the car or bus, or making feeling faces in the mirror after you brush your teeth. The Ready4K curriculum covers birth through third grade, and it's available in English, Spanish, Chinese, Arabic, and Vietnamese.Driven by a first-mover advantage and a rigorous evidence base - the research underlying the Ready4K approach has been highlighted in The New York Times, Huffington Post, and Education Week - ParentPowered has rapidly scaled since launching in 2016. We currently serve hundreds of thousands or parents in partnership with hundreds of organizations. The company has top-tier investors, a strong management team, and connections to early childhood education leaders across the county - assets that it will leverage to aggressively pursue its mission of creating easy-to-use tools for great parenting to improve the lives of all children.Early childhood education institutions that want to enroll all of their families at once, send custom messages and polls, and access data and analytics through the Ready4K platform pay a fee for services - schools, school districts, Head Start agencies, and community-based organizations make up most of our customers.At ParentPowered we are committed to empowering families and taking a strengths-based approach to everything we do. Our products are rooted in research and evidence, which we believe is essential to creating a program that can make the biggest impact on families' lives. As a team, we believe in thought-partnership, asking hard questions, and an openness to listening to and learning from one another. We are fiercely committed to ensuring every team member has a voice, including opportunities to contribute to decision-making in the organization.ResponsibilitiesStrategic Support* In collaboration with the director of marketing, you will:* Originate and execute marketing projects to build brand awareness and drive qualified traffic* Contribute to organizational development through thought partnership with all departments* Document and improve processes, continually looking for ways to improve efficiency and effectivenessContent* Produce valuable and engaging content for our website and blog that attracts and converts our target groups* Marketing content management, including responsibility for ensuring materials are current and accessible to internal and external audiences* Provide editorial support across teams* Manage our social media and industry-specific community engagement work, including creating content and engaging with the content of the family engagement community* Develop marketing material, from website content to hard copy brochures and case studies* Implementation support for content webinars, from coordinating speakers to creating collateral to building outreach lists and conducting registration campaignsResearch* Conduct market research to support targeted marketing campaigns and inform organizational initiatives as a part of the cross-departmental research teamData* Manage the marketing funnel from new contact to qualified partnership opportunities* Measure and report on the performance of marketing campaigns, gain insight and assess against goals* Analyze consumer behavior and adjust email and advertising campaigns accordinglyQualifications* 2+ years demonstrable experience in marketing, particularly email marketing* Proven experience in identifying target audiences and in creatively devising tactics to engage, educate and motivate these audiences through diverse channels* Experience with CRM, email marketing tools, and content management* Strong design sense and an ability to use language to connect with diverse audiences* Understanding of mission-driven marketing* Desire to manage projects from idea to reality, in collaboration with the director of marketing* Desire to learn about the needs of the diverse families, partners, and communities we serveTo ApplyWe offer a dynamic and flexible work environment with highly-energetic, friendly, and inquisitive team members, as well as competitive compensation, equity in the company, and full health, dental, and vision benefits. There are also significant professional growth opportunities. If you're interested in working to make a positive difference in the lives of millions of families, please send your resume and a cover letter to jobs@parentpowered.com. In your cover letter please highlight with examples why the Marketing Manager role at PowerPowered is the right job for you and why you're attracted to ParentPowered's mission of creating easy-to-use tools for great parenting to improve the lives of all children, regardless of economic means.ParentPowered PBC is an equal opportunity employer. The majority of families that we serve come from economically-disadvantaged communities. Women, minorities, individuals with disabilities, veterans, and individuals who share the backgrounds of the families that we serve are strongly encouraged to apply.

Keywords: ParentPowered Public Benefit Corporation, Visalia , Marketing Manager, Executive , Stratford, California

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