Marketing Automation Manager
Company: TYT
Location: Stratford
Posted on: June 23, 2022
Job Description:
TYT is America's largest online progressive news network and the
#1 most engaged news and politics network. The award-winning
network is one of the top multi-platform online content creators,
generating over 500 million views a month.Cenk Uygur was recognized
by Mediaite on their list of Most Influential in News Media 2019.
Host Ana Kasparian was named to the 2016 Forbes 30 Under 30 Media
List and The Daily Dot's 20 Women of YouTube list. The Young Turks
won the Audience Honor for Overall YouTube Presence in the 2018
Shorty Awards and the Webby People's Voice Award for News and
Politics - Series. In 2017, The Young Turks received best in News
and Culture at the 7th Annual Streamy Awards, won the 21st Annual
People's Voice Webby Award for Online Film & Video - News &
Politics series, and was also recognized with the Audience Honor at
the 10th Annual Shorty Awards under Overall YouTube Presence. -The
Young Turks was awarded the Imagen Vision Award and the Vote It
Loud Fifth Estate: Champion in Media Award for Best in New Media in
2016. -In 2015, The Young Turks was named to Variety's FameChangers
List (No. 7) and The Hollywood Reporter's Next Gen List (No. 1 in
the News category).TYT includes owned and operated and partner
shows such as The Young Turks, The Damage Report, TYT Investigates,
Happy Half Hour, and more.TYT's 24/7 programming is available on
YouTube TV, The Roku Channel, Pluto TV, Xumo, Twitch, Comcast
Xfinity X1 and Xfinity Flex, Samsung TV Plus, and
more.Responsibilities include:
- Analyze past communications for clues as to how future
communications might drive sales growth and improve customer
retention
- Test and optimize various categories of campaign emails
(focused on supporter conversion):
- Membership campaigns
- Audience funding / donation campaigns
- ShopTYT campaigns
- Sponsored content campaigns
- Test and optimize various categories of content / programming
emails (focused on engagement) - such as:
- Weekly / daily newsletters
- Petition action alerts
- Topic category alerts
- Utilize short-form, targeted, response-oriented messaging
channels like SMS and push notifications in concert with email
campaigns where appropriate
- Provide leadership and direction to both creative / graphics
and copywriting / curation resources to produce the most engaging,
best converting messages possible
- Alongside [role TBD], plan messaging campaigns, cadence of
individual distributions and alignment with Marketing Calendar;
socialize across a cross-functional team
- Build processes for reactive / rapid-response messaging
- Oversee messaging platforms - selection, usage, maintenance,
and budgeting / forecasting / costing.
- Maintain integrity of user communication profiles to ensure we
have reliable, unduplicated counts; users are all opted in and in
the appropriate segments; and are promptly updated when customers
tell us their preferences have changed.
- Build and maintain triggered auto-responses via user's selected
communication method, driven by product interactions on tyt.com and
apps.
- Partner with Product team as needed to improve the customer
journey from awareness, to consideration, to conversion, to
retention, and to upgrading / expanded support by delivering key
integrations for messaging systems and desired measurements.
- Create appropriate segments / lists needed to execute marketing
campaigns, as well as determining new segment attributes when
necessary
- Produce regular reports on the health of the messaging
business, and facilitate monthly progress reviews with management
team
- Accountable to revenue KPIs established for messaging
campaigns, and engagement (list growth, open & CTR) KPIs.We are
looking for:An action-oriented person who loves getting your hands
dirty in a start-up environment.This position requires exceptional
analytical, organizational, critical thinking, communication, and
interpersonal skills. The right candidate will -
- Data-Centric: you understand how to use data available with
OR/AND logic to create audience segments and how to set priority
within multiple segments that overlap. You are technically adept
with UTM tracking and Google Analytics to measure outcomes.
- 4+ years hands-on experience creating and maintaining campaigns
in campaign management/marketing automation tools such as Klaviyo,
Exact Target, Pardot, MailChimp, Hubspot, etc. Experience with
Klaviyo preferred but not required.
- Curious Mind: your wheels are always turning; you're ideating
constantly; you're excited by new opportunities and inclined
towards action.
- Detail-Oriented: obsessed with detail and testing,
triple-checking that all campaigns work perfectly before deployment
and comfortable working with HTML and tracking parameters.
- Experience partnering with a creative team, communicating
design concepts, creating detailed briefs for
designers/copywriters, and working together to bring designs to
life as closely to design mocks as possible while keeping rounds of
feedback to a minimum.
- You love AB testing: you know that companies that test win. You
know not only HOW to test, but also WHAT to test. You feel
comfortable contributing ideas to the ab testing roadmap. You are
able to identify which tests are necessary to answer large or small
performance questions. You feel comfortable drawing data-based
insights from tests and speaking about these results and next-steps
to leadership.
- Growth Mindset: you see performance KPIs as a baseline to
expand upon and scale. When you see a tedious project your first
thought is how can I optimize and/or automate this process?
- Problem-solver: You have experience with researching questions
first and are able to apply concepts to use cases without needing
an itemized how-to list for every project. You are proactive about
identifying potential solutions to problems first before bringing
them to stakeholders or leaders for feedback, guidance, or
approval. -
- Self-sufficient: You are comfortable working in an environment
where you are not micromanaged but instead trusted to execute
assigned tasks and projects (both specific and vague) by planned
deadlines with minimal oversight. You are able to identify (and
clearly communicate) workload capacity limitations, areas where you
need more training or guidance, and timely workflow blockers to
your manager, both when prompted and on your own when timely and
necessary.
- You have excellent communication skills, organization,
teamwork, follow-up skills and understand that the strongest
projects are a result of cross-functional team collaboration.
- Proficient in Microsoft Excel/Google Sheets (i.e., you know how
to create and manipulate a pivot table) and the Microsoft Office
Suite or Google Sheets/Google Suite.
Keywords: TYT, Visalia , Marketing Automation Manager, Advertising , Stratford, California
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