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Paid Media Specialist

Company: Medterra
Location: Stratford
Posted on: June 20, 2022

Job Description:

About Medterra:Started in 2017 by a group of passionate individuals, Medterra has rapidly expanded to become a leading brand of CBD-infused wellness products (www.medterracbd.com). Hypergrowth start-up, located in Southern California, in a booming health and wellness CPG category is seeking a Paid Media Specialist. This is a unique opportunity to join a fast-paced, growing company.Position Overview: The Paid Media Specialist is responsible for ensuring paid media strategies are aligned with overarching marketing goals. Duties & Responsibilities:

  • Assist with project management to ensure projects and deliverables are completed in a timely manner
  • Contribute a consistent cadence of performance reporting
  • Execute Paid Media tasks across multiple business units, including, but not limited to: Paid Search, Paid Social, Display, Video, Streaming Media, Traditional Media
  • Undertake miscellaneous marketing functions for continuous improvement of paid media marketing strategies including implementation
  • Monitor and optimize campaigns to maximize results, ensuring budgets are on pace and KPIs are being met
  • Assist with planning and research
  • Compile and analyze paid advertising reports
  • Stay up to date on industry news and trends
  • Demonstrate a well-rounded understanding of paid advertising
  • Prioritize and multitask multiple client projects in a fast-paced environment
  • Maintain exceptional attention to detail and high standards of quality on all work produced
  • Other duties as assignedQualifications:
    • Bachelor's degree in business, marketing, communications, or related field
    • 1-2 years of demonstrated hands-on experience in a Paid Social platform
    • Strong Microsoft Excel Knowledge and familiarity with the online Google Suite
    • Knowledge of client KPIs, specifically in Direct Response
    • Understanding of Attribution, Custom Audiences, and Event Tracking
    • Strong attention to detail, organizational skills, and project management ability
    • Analytical mindset, with the ability to identify trends and insights through data analysisJust Some Perks:
      • Competitive medical, dental and vision plan options
      • 401K with company matching
      • Free treats, all day, every day! Stay fueled with complimentary cold brew, kombucha, refreshers and healthy snacks
      • Furry friends welcomed to HQ
      • Employee discounts on company products
      • Unlimited PTO

Keywords: Medterra, Visalia , Paid Media Specialist, Advertising , Stratford, California

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