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Email Marketing Manager

Company: Cider
Location: Stratford
Posted on: May 12, 2022

Job Description:

Cider is a globally-minded, social-first, gen-z fashion brand. Founded in 2020, the brand was born in a digital age that knows no borders. Cider curates an inspired closet for the global statement maker in all of us, building an expressive brand for a new generation. Our mission is simple: To connect people around the world through affordable fashion, individual expression, and joy. We are in search of an Email Marketing Manager who can take our Email/SMS marketing to the next level This Email Marketing Manager will collaborate with the product and marketing teams to find the best way to collect emails from customers. Responsibilities: Create Campaigns The Email Marketing Manager implements email marketing campaigns, overseeing all aspects of the campaigns from design to writing to marketing. Email Marketing Managers also ensure that all campaigns are aligned with the company---s overall strategy, branding, and marketing and sales goals. They ensure that the campaigns are accessible and functional on both desktop and mobile devices. Manage Campaigns Throughout the course of an email marketing campaign, the Email Marketing Manager will manage email lists for the campaigns and create an ongoing schedule of content. The will identify and address any technical issues with the campaign in conjunction with the Engineering team/3rd party vendor. Throughout the campaign they monitor performance and make adjustments accordingly. Generate and Analyze Data After each email marketing campaign, the Email Marketing Manager will generate and analyze data from the campaign in order to identify strengths and weaknesses. The Email Marketing Manager will use their assessment in order to better optimize future email marketing campaigns. Job requirements & Core Skills: - Previous email marketing experience within clothing/beauty industries - SMS marketing experience throughout the entire ecommerce customer lifecycle - Data driven and shows an understanding of CRM systems - Proficiency in marketing automation technology - Experience in A/B testing - Basic knowledge of HTML/CSS - Good taste with Email/SMS content - Excellent written communication and copywriting skills - Hands on experience with HTML and content management systems

Keywords: Cider, Visalia , Email Marketing Manager, Advertising , Stratford, California

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