Email Marketing Manager
Posted on: May 12, 2022
Cider is a globally-minded, social-first, gen-z fashion brand.
Founded in 2020, the brand was born in a digital age that knows no
borders. Cider curates an inspired closet for the global statement
maker in all of us, building an expressive brand for a new
generation. Our mission is simple: To connect people around the
world through affordable fashion, individual expression, and joy.
We are in search of an Email Marketing Manager who can take our
Email/SMS marketing to the next level This Email Marketing Manager
will collaborate with the product and marketing teams to find the
best way to collect emails from customers. Responsibilities: Create
Campaigns The Email Marketing Manager implements email marketing
campaigns, overseeing all aspects of the campaigns from design to
writing to marketing. Email Marketing Managers also ensure that all
campaigns are aligned with the company---s overall strategy,
branding, and marketing and sales goals. They ensure that the
campaigns are accessible and functional on both desktop and mobile
devices. Manage Campaigns Throughout the course of an email
marketing campaign, the Email Marketing Manager will manage email
lists for the campaigns and create an ongoing schedule of content.
The will identify and address any technical issues with the
campaign in conjunction with the Engineering team/3rd party vendor.
Throughout the campaign they monitor performance and make
adjustments accordingly. Generate and Analyze Data After each email
marketing campaign, the Email Marketing Manager will generate and
analyze data from the campaign in order to identify strengths and
weaknesses. The Email Marketing Manager will use their assessment
in order to better optimize future email marketing campaigns. Job
requirements & Core Skills: - Previous email marketing experience
within clothing/beauty industries - SMS marketing experience
throughout the entire ecommerce customer lifecycle - Data driven
and shows an understanding of CRM systems - Proficiency in
marketing automation technology - Experience in A/B testing - Basic
knowledge of HTML/CSS - Good taste with Email/SMS content -
Excellent written communication and copywriting skills - Hands on
experience with HTML and content management systems
Keywords: Cider, Visalia , Email Marketing Manager, Advertising , Stratford, California
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