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Sr. Copywriter & Content Strategist, Brand & Creative

Company: Blurb
Location: Stratford
Posted on: January 16, 2022

Job Description:

Sr. Copywriter & Content Strategist Remote position, but must be seated on the West Coast
Blurb - is seeking an exceptional copywriter and content strategist for the Brand and Creative Services team. This role will report to the Sr. Director of Brand and Creative and will be responsible for messaging and hands-on writing as well as directing agency writers for a variety of channels/mediums including website, paid media, emails, blogs, social media, branded content and more. Additionally, this person will drive the teams short and long term strategy around content and work in conjunction with the creative team to bring it to life. This is an exciting role at an exciting time in Blurb's journey both from a brand and business perspective!
While the opportunities to create impact through this role is limitless, here are the key responsibilities.
Responsibilities

  • Responsible for managing, writing and delivering work efficiently and on schedule
  • Develop understanding and knowledge around Blurb products and experiences as well as depth about the customer base - including consumers, niche prosumers and professional audiences such as photographers, graphic designers and artists.
  • Develop deep partnership with design, email, digital and web teams and translate briefs into actionable creative, campaigns and promotions for each channel and meet the business goal.
  • Own short and long term strategic thinking and planning around content strategy
  • Partner with the creative to own production around branded content and serve as an integrated partner to the paid media team regarding distribution
  • Maintain high and consistent creative quality and output while applying brand guidelines
  • Manage a small but growing copy and content strategy team
  • Communicate and collaborate effectively with key stakeholders and teams, contributing to new ideas, trends and innovative solutions.
  • Deep knowledge of all creative design & collaboration tools and digital platforms.
  • Bring outstanding conceptual and problem-solving skills to your role.
    Skills Summary:
    • 7+ years of demonstrated success and expertise in creative writing for consumer-focused brands (mix of client and agency work preferred)
    • Minimum of 2 years managing internal team and/or external agency partners
    • Demonstrated ability to be in the trenches with copy while simultaneously driving strategic and conceptual thinking
    • Strong writing acumen (i.e., storytelling, messaging, brand guidelines copy)
    • Strong editorial and writing performance track record in email, website and social media
    • Proven content strategist for consumer brands with experience in content production
    • Highly motivated with ability to work independently
    • Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
      *Portfolio and sample projects submission required during the interview process
      CompanyBlurb - is a software driven self-publishing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to create, design, publish, promote, and sell professional-quality printed Photo books, Trade books, Journals, Magazines, eBooks amongst others. To date we have printed nearly 30 million books and have over 3.3M+ unique users. Blurb includes a team of design, technology and media veterans who share a passion for helping people bring their stories to life. Blurb authors have created millions of books using our full suite of free book-making tools. Blurb is taking the inspiration forward beyond books and recently launched custom Wall Art. Every wall is a blank canvas. Fill it with big smiles or wild panoramas. The company is headquartered in San Francisco and can be found online at www.blurb.com.

Keywords: Blurb, Visalia , Sr. Copywriter & Content Strategist, Brand & Creative, Advertising , Stratford, California

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