Search Advertising (SEM) Campaign Manager - Ad Agency

Company: Agency Bell
Location: Stratford
Posted on: January 11, 2022

Job Description:

Who We Are
Agency Bell is a leading digital marketing agency that specializes in delivering quality clients to law firms. By leveraging automated advertising with artificial intelligence, we produce powerful marketing campaigns for firms in a variety of competitive legal categories.

We have generated millions in collective case settlement values for numerous law firm clients, and continue to grow our team to support larger, more complex programs. Many factors determine our success, but at the core of it is our people. We are in growth mode as an Agency, and we're hiring top advertising professionals around the country to join us as we expand our client list and digital services.

Who We Are Recruiting
We are actively recruiting for Advertising Campaign Managers with experience in Google Ads (and ideally other channels including Facebook Ads, Video, and Display). We intend to fill these roles immediately. These are -full-time, remote positions with access to company-subsidized health insurance and a 401(k) retirement plan.

The ideal candidate:
Has advanced experience with Google Ads campaigns with budgets of $30k+ per account.
Has experience planning new digital ad campaigns through programs such as Google Keyword Planner, Facebook Audiences, and their own market research.
Has experience using digital workflow/analytics programs such as Zapier, Google Analytics, Google Tag Manager, Google Data Studio, CallRail, or similar tools.
Has experience working in organized project environments, with tools such as Google Suite, Asana, Unbounce, and Slack (or similar platforms).
Has two to four years of experience within an agency or start-up.
Enjoys a fast-paced, hands-on environment with multiple deadlines.
Is highly organized, works well under pressure, and seeks to deliver A+ results.
Possesses strong analytical skills and the ability to make data-driven decisions.
Possesses excellent written and oral communication skills.
Is open to learning new ways to analyze data, strategize campaigns, write persuasive marketing copy, and deliver on KPIs.
Enjoys plenty of opportunities to experiment and learn.
Desires professional growth with hopes of developing greater leadership/management skills.

Your Responsibilities
Conduct upfront research and media planning to determine the viability of paid media programs and potential ROI within a client's budget and goals.
Utilize core planning functions of platforms such as Google Keyword Planner, Google Display Planner, Facebook Ads Manager, etc. to forecast potential campaign spend, audience volume, and ROI.
Create campaign briefs and proposals that include client profiles, value propositions, digital goals, budgets ROI, proposed media allocations, targeting, ad creative formats, technical needs, and launch timelines.
Contribute to and manage a campaign's technical needs, pixel implementation, campaign setup, targeting, advertising creative, campaign quality, and more.
Monitor paid media campaigns, including expert control of advertising automation, daily bid/budget changes, and micro-optimizations to achieve desired results within agreed timelines and budgets
Provide weekly and monthly client-customized reports that demonstrate KPIs by channel, campaign, ad group, and creative.
Conduct thorough reports covering specific performance areas such as demographics, behavioral segments, quality scores, search terms, ad extensions, ad placements, A/B tests, etc.
Develop advanced insights from reports and provide solutions on how to continuously optimize campaigns for KPI success and ROI performance.
Identify growth opportunities within each campaign that will increase client ROI.

Equal Opportunity Employer
Agency Bell is an equal opportunity employer. We're proud of our ongoing efforts to foster diversity, equity, and inclusion in the workplace. Individuals seeking employment at Agency Bell are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

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