Digital Marketing Coordinator

Company: Once Upon a Farm
Location: Stratford
Posted on: January 10, 2022

Job Description:

Position Scope:We are looking to hire a talented, self-motivated individual that will support the Digital and Shopper Marketing team. This position works collaboratively across the different digital marketing functions to provide support in website, social, digital content, digital reporting and general administration.
Key Responsibilities:Digital Marketing & DTC Support:--- Uploading of key website content such as blog posts, new product set up, and more.--- Aid in the development of content ideas and execution of content (i.e. proofreading, website content upload).--- Ensure accuracy of site content and conduct website audits to help with site improvements.--- Help monitor and promote the Loyalty Program by choosing giveaway winners, planning double and triple points days, and more.--- Work closely with Digital Marketing Manager and Affiliate Agency to scale Affiliate Program by communicating brand priorities, planning promotions, briefing creative, and more.--- Support Influencer Team in identifying whitelisting/dark posting partners and developing advertising content briefs.--- Ongoing monitoring and reporting of digital/social footprint of category/competitors/relevant adjacent brands.--- Aid in weekly and monthly digital reporting.Shopper Marketing Support--- Manage day to day of retailer.com paid search accounts, monitoring and making ongoing optimizations.--- Develop unique & compelling online retailer content ideas & assist in submission processes.--- Help manage the digital shelf, performing audits to make sure all retailer.com sites have our most up to date content and packaging.--- Weekly and monthly reporting & analysis of key media results.--Administrative Support--- Manage fulfillment vendors and assist in shipping and fulfillment of sales and marketing materials and samples to retailers and partners.--- Provide event management support - distributor trade shows, national sales meetings.--- Organize and inventory collateral and coupons.--- Support samples coordination during new item sell-in and ad hoc requests from the team.Education and Experience:--- Entry level or 1-2 years experience--- Bachelor's Degree, preferred in Marketing, Digital Marketing, Business, Advertising--- Previous CPG work experience a plusTechnical Skills:--- Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected--- Strong, proven analytical skills--- Excellent communication skills, written and verbal--- Strong knowledge of Outlook, Word, PowerPoint and ExcelPersonal Attributes:--- Passion for natural and organic products--- Proactive self-starter; with sense of urgency to achieve results--- Quick study, flexible and willing to handle a fast paced, ever changing work environment--- Energetic and level-headed, good at problem solving.--- Ability to operate in a team environment with a "can do" attitude--- Eagerness to learn new things and take direction
Our Company:Once Upon a Farm is a rapidly growing, disruptive, organic food company that helps moms and dads keep their promise to provide the best nourishment for their children's bodies and souls. Our mission is to nurture our children, each other, and the earth in order to pass along a healthier and happier world for the next generation. We craft the purest, most-nutritious and safest foods that will delight children of all ages. We currently offer best-selling lines of cold-pressed, organic baby food and smoothies and are quickly expanding into other kid food categories. We are committed to fighting for and supporting efforts to drive positive social change and food justice for the benefit of moms, kids and families.
Our Culture:--- We foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun. We consider ourselves a bunch of "misfit toys"-we like to have fun, laugh and be a little weird.--- We are looking for teammates who will live our mission and fuel passion in each other to make a positive difference every day.
All business activities must be done in a way that underscores the social mission of Once Upon a Farm.
Please email cover letter and resume to: hr@uponafarm.com with "Digital Marketing Coordinator" in the Subject line

Keywords: Once Upon a Farm, Visalia , Digital Marketing Coordinator, Advertising , Stratford, California