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Events and Social Media Manager

Company: Chooch AI
Location: Stratford
Posted on: February 15, 2021

Job Description:

Events and Social Media ManagerSan Francisco Area / RemoteOur Vision: AI for Good We would like to make the world a better place Computer Vision.--There are massive benefits to Chooch depending on the use case, from preventing fraud to decreasing medical mistakes, from increasing manufacturing quality to deepening our understanding of a changing world.We believe Chooch solves a fundamental problem in Computer Vision, the ability to acquire visual expertise in a structured way similar to human knowledge. This will allow us to share our intuitive system with others in a way that will be truly beneficial to humanity.The business opportunity is also tremendous. Chooch has partnered with leading global consultancies, hardware manufacturers and systems integrators to make this happen, and our company been covered by the leading analyst firms and press like the Washington Post and Techcrunch.Unleash Your PotentialThis is a very creative role developing, implementing and managing our social media presence and events, virtual and in-person. Much of our market awareness and lead generation comes from multiple webinars per month, interviews, social media and live events. Your role will be to drive the content and all aspects the success of these events. This includes the marketing of Chooch solutions and benefits as well as Computer Vision markets and technologies in general.About the RoleIn this role you will take on the challenges of communicating the benefits, complexities and rapid evolution of AI solutions to business and technical audiences across many markets. This includes designing, implementing and measuring the success of our social media and events strategies in line with our revenue and company goals. This is a hands-on role to ensure accurate and timely implementation of your marketing programs.Essential Duties and Responsibilities * Design and implement social media and event strategy aligned with business goals* Set specific objectives with the Head of Marketing and report on ROI* Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)* Develop and produce of 6 to 9 virtual events per quarter. These include, but are not limited to, briefings, panels, interviews, customer events, developer days, online fireside chats, virtual summits, or similar events* Create new types of events to maximize visibility, attendance and ROI* Within the Marketing team, collaborate closely with the Sales and Product teams on a weekly basis to create your programs* Create virtual events that push the boundaries of what our audience has seen in terms of interaction, format, content, and experience* Interview key people within our customers, the market and Chooch to create credible and interactive content* Build on our LinkedIn presence and expand to other business focused platforms* Build on our YouTube presence through increased content and broader platforms* Develop key metrics for all media and events to track results based on company needs* Develop important news feeds using content from Chooch, partners, customers and the market* Develop case studies and customer application success storiesAbout You* 4+ years of professional experience in event marketing, with at least two of those years in virtual events such as webinars, online fireside chats, virtual summits, or similar events* 4+ years of professional experience in developing and executing successful social media marketing growth strategies and plans, with expertise in all current social media marketing optimization strategies and tactics* Strong belief in the future of virtual events and want to stay in the virtual experiences space after the return of in-person events* Belief in the power of social media for B2B engagement, brand building and social selling* Obsessed with the attendee experience both in the detail you put into an event and the new types of virtual events you create* Deep understanding of key (meaningful) social media data and metrics - along with a business-oriented "best practices" understanding and advocacy for goal-setting, reporting, testing and optimization* Strong digital marketer (customer acquisition, engagement, conversion and retention), mindset* Working knowledge and ability to create content elements, including graphical elements and copy for posting* Track record of working with senior leaders in Marketing, Sales, Product and Customer Success organizations* Ability to develop strong cross-functional relationships and can translate business goals into experiences that drive pipeline and renewals* Knowledge of Account Based Marketing and how events fit into the marketing and sales funnel* Experience working with virtual event software like Zoom, LinkedIn Events, 6Connex, On24, or Hopin, and understanding of the basics of how that software is connected to marketing automation* Thrive in a fast-paced environment and consider yourself a proactive problem solver* Active and skilled at growing and engaging with audiences on YouTube, Twitter and LinkedIn* Growth hacking process experience a plusTechnology skills:* Strong grasp of current social media marketing and social media management tools; knowledge of website and digital ad serving and analytics tools is also preferred (ie: Google Analytics, Google Ads)* Solid experience working in current project management and communication tools/platforms* Detail oriented, data-driven, and technology fluent* Expert in PowerPoint* Proficient in video editingGeneral* Strong data-orientation and analytical mindset, coupled with creative thinking to help create compelling, engaging and viral social content* Able to develop and implement efficient and effective new processes for social media management and marketing for the company, and generates data-oriented reporting for project management and tracks and delivers on deadlines* Great collaborator, coordinating effectively with customer service (for social responding) and other departments as needed* Strong leadership skills - able to influence other stakeholders to adhere to new processes and plans by building confidence in your knowledge, skills and integrityChooch is an equal opportunity employer. We do not make hiring, employment or promotion decisions based on race, religion, color, sex, age, national origin, ancestry, sexual orientation, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

Keywords: Chooch AI, Visalia , Events and Social Media Manager, Advertising , Stratford, California

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